January 2, 2020
All timeline stories.
January 2, 2020
Julie models the growing company’s culture after Great Plains Software. It’s a team approach that rallies everybody around one single mission: helping growers be successful.
January 2, 2020
Looking for a way to stand out against established seed companies, Carl persuades Julie to try humor. They call their first seed Ole. Sven and Lena […]
January 2, 2020
Armed with the cleaning equipment, Carl and Julie decide to go into the seed business. They soon find out that conditioning the seed is the easy […]
January 2, 2020
The couple spends the entire winter – November through March – not only cleaning their own wheat, but their neighbors’.
January 2, 2020
January 2, 2020
Just as the farm crisis shows signs of letting up, wheat scab hits the Red River Valley. Elevators, not sure what to do, shut down.
January 2, 2020
Julie leverages her marketing degree and finds work at Great Plains Software. The company’s culture-first philosophy makes a huge impact on her and, eventually, Peterson Farms […]
January 2, 2020
A farm crisis grips the nation. While lawmakers haggle over a solution, the media serves up a steady diet of farm foreclosures.
January 2, 2020
The graduates marry after the fall harvest and, with only a couple of old guitars and a ’77 Gremlin as assets, buy 300 acres near Prosper, […]
January 2, 2020
Carl and Julie meet as co-directors of a fraternity/sorority musical production. They’re soul mates now, but, Carl recalls, they had very different ideas about how that […]
January 2, 2020
Carl and Julie head off to Iowa State University. Carl, who goes at his father’s insistence, vows to finish his degree early so he misses as […]